TCS enters Formula E as new title sponsor for Jaguar Racing

Indian IT services bellwether Tata Consultancy Services (TCS) has entered the world of motorsport. The company has joined iconic British racing team Jaguar Racing as its title partner, ahead of the 2021/22 ABB FIA Formula E World Championship. The team will be known as Jaguar TCS Racing, the Indian software major said in a statement on Tuesday.

During this multi-year partnership, TCS and Jaguar will create a dynamic platform that will drive research and innovation while steering towards advanced concepts and electric vehicle (EV) technologies, it added.

TCS said it will leverage its leadership in technology transformation and experience working with premier players in the EV value chain to help Jaguar TCS Racing become a catalyst for electrification, pushing towards low carbon emissions and sustainable mobility.

The partnership will see the creative use of data and insights from the racetrack to shape the wider growth, development, and transformation of the entire electric vehicle ecosystem, it added.

“We are delighted to expand our partnership with Jaguar Land Rover and join forces as Jaguar TCS Racing to harness collective knowledge and to innovate for a sustainable future for all,” TCS CEO and MD Rajesh Gopinathan said.

He added that as the world races towards electrification, this collaboration will pave the way for the adoption of advanced technologies, utilisation of cleaner energy, and the evolution of novel business models.

“Our efforts will go beyond business to make a lasting impact on people, communities, and the planet,” he said.

Thierry Bollore, CEO Jaguar Land Rover, Chairman JLR Motorsport, said this partnership is “a perfect example of the synergies that exist within the Tata group”.

“Motorsport is the ultimate challenge and to succeed in this highly competitive arena you must excel in all areas.

“Technology, innovation, agility, unity, and teamwork are all important learnings, which we can implement across the company and wider group. I recognise these benefits and want to make sure that our future motorsport activity structure is set up for maximum success,” he added.

TCS’ foray into Formula E racing adds to its global portfolio of sports sponsorships, which include high-profile running events such as the TCS New York City Marathon, TCS London Marathon, TCS Amsterdam Marathon and others.

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