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mishra: Dabur’s Karwa Chauth ad row: Company takes down ad with lesbian couple after MP minister’s warning


NEW DELHI: Dabur India Limited on Tuesday withdrew the advertisement and tendered an apology for showing a lesbian couple celebrating the Hindu festival of Karwa Chauth. This comes a day after Madhya Pradesh home minister Narottam Mishra expressed his strong objection against Fem’s Karwachauth campaign and said that legal actions would be taken if the ad is not taken back by the consumer goods maker. “Fem’s Karwachauth campaign has been withdrawn from all social media handles and we unconditionally apologise for unintentionally hurting people’s sentiments,” the company posted on Twitter. Fem’s Karwachauth campaign has been withdrawn from all social media handles and we unconditionally apologise for un… https://t.co/rOY3XoX2ua— Dabur India Ltd (@DaburIndia) 1635153428000Mishra had directed the state police chief to convey to Dabur India to withdraw an “objectionable” beauty product advertisement showing a same-sex couple celebrating Karva Chauth and watching each other through a sieve. On Karva Chauth, married women, especially in North India, observe fast from sunrise to moonrise for the safety and longevity of their husbands. Karva Chauth was observed on Sunday. “I consider this a serious matter. More so because such advertisements and clippings are made on the rituals of Hindu festivals only. They (the advertisement) showed lesbians celebrating Karva Chauth and seeing each other through a sieve. In future, they will show two men taking ‘feras’ (marrying each other according to Hindu rituals). This is objectionable,” Mishra told reporters. The state home minister said he has directed the DGP (Director General of Police) to ask the company to withdraw this advertisement. “And if it fails to do so, take legal steps after examining the advertisement,” he added. (With inputs from agencies)


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