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android: Google’s new Pixel, Android fuel iPhone competition


Google launched the latest Pixel smartphones on Tuesday, betting on its first custom-designed system processor and a new version of the Android operating system to lure buyers away from Apple’s iPhone. The Pixel 6 and 6 Pro differ only slightly in size, memory and camera specs, with both built around Google’s Tensor system-on-chip, a custom semiconductor that took four years of development. Tensor is optimised for Google’s strengths in image processing and artificial intelligence, helping deliver faster and more accurate speech recognition and better battery life. While Google’s Android is the top smartphone operating system globally, the Alphabet unit has a minuscule market share in mobile handsets. The company is now trying to stand apart from competition with its own processor, joining Apple in making such a move. Outside of the iPhone, most smartphones rely on Qualcomm and, to a lesser degree, MediaTek for their processors, leading to a relative lack of differentiation. In addition to the Tensor, Google’s new devices include the company’s Titan M2 security chip, tasked with handling jobs like passcode protection, encryption and secure transactions in apps.


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